Guida degli insegnamenti
Syllabus
Partially translatedTradotto parzialmente
Andrea PERNA
Lingua di erogazione: INGLESELessons taught in: ENGLISH
Laurea Magistrale - [EM07] INTERNATIONAL ECONOMICS AND COMMERCE (Curriculum: BUSINESS ORGANIZATION AND STRATEGY) Master Degree (2 years) - [EM07] INTERNATIONAL ECONOMICS AND COMMERCE (Curriculum: BUSINESS ORGANIZATION AND STRATEGY)
Dipartimento: [040002] Dipartimento Scienze Economiche e SocialiDepartment: [040002] Dipartimento Scienze Economiche e Sociali
Anno di corsoDegree programme year : 1 - Primo Semestre
Anno offertaAcademic year: 2019-2020
Anno regolamentoAnno regolamento: 2019-2020
Obbligatorio
Crediti: 6
Ore di lezioneTeaching hours: 44
TipologiaType: B - Caratterizzante
Settore disciplinareAcademic discipline: SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
INGLESE
English
Fluency in horal and written English
Fluency in horal and written English
This course is built around three pillars: Lectures, Guest Seminars and class discussions. Although not mandatory, the teacher strongly reccomend to attend the lectures.
This course is built around three pillars: Lectures, Guest Seminars and class discussions. Although not mandatory, the teacher strongly reccomend to attend the lectures.
No specific requirements
Capacity to apply Knowledge and Understanding.
No specific requirements
Transversal Skills.
No specific requirements
Knowledge and Understanding.
No specific requirements
Capacity to apply Knowledge and Understanding.
No specific requirements
Transversal Skills.
No specific requirements
The course aims to explore how firms develop international marketing processes. The realities of the interplay between the firm and the various environmental forces are specifically addressed.
Specifically the following topics will be analyzed:
- introduction to marketing with specific focus on b2b markets;
- international interfirms relationships
- international market analysis
- international marketing channels
- personal selling and sales management
- CRM strategies in international markets
- managerial implications of international relationship management
The course aims to explore how firms develop international marketing processes. The realities of the interplay between the firm and the various environmental forces are specifically addressed.
Specifically the following topics will be analyzed:
- introduction to marketing with specific focus on b2b markets;
- international interfirms relationships
- international market analysis
- international marketing channels
- personal selling and sales management
- CRM strategies in international markets
- managerial implications of international relationship management
The students should be able to show out the level of knowledge reached in solving and managing marketing issues.
Final Mark Allocation Criteria.
The final grade is based on two different typology of tests, the project work and written/horal examination.
Learning Measurement Criteria.
The students should be able to show out the level of knowledge reached in solving and managing marketing issues.
Final Mark Allocation Criteria.
The final grade is based on two different typology of tests, the project work and written/horal examination.
Carl Arthur Solberg, International Marketing. Strategy development and implementation. Routledge, 2018
Carl Arthur Solberg, International Marketing. Strategy development and implementation. Routledge, 2018
Le informazioni contenute nella presente scheda assumono carattere definitivo solo a partire dall'A.A. di effettiva erogazione dell'insegnamento. Academic year 2019-2020
Università Politecnica delle Marche
P.zza Roma 22, 60121 Ancona
Tel (+39) 071.220.1, Fax (+39) 071.220.2324
P.I. 00382520427