Guida degli insegnamenti
Syllabus
Partially translatedTradotto parzialmente
ALBERTO CUSI (Crediti: 6 Ore di lezioneTeaching hours: 44)
RACHIDA AISSAOUI (Crediti: 6 Ore di lezioneTeaching hours: 44)
Lingua di erogazione: INGLESELessons taught in: ENGLISH
Laurea Magistrale - [EM07] INTERNATIONAL ECONOMICS AND COMMERCE (Curriculum: INTERNATIONAL ECONOMICS AND BUSINESS) Master Degree (2 years) - [EM07] INTERNATIONAL ECONOMICS AND COMMERCE (Curriculum: INTERNATIONAL ECONOMICS AND BUSINESS)
Dipartimento: [040002] Dipartimento Scienze Economiche e SocialiDepartment: [040002] Dipartimento Scienze Economiche e Sociali
Anno di corsoDegree programme year : 1 - Secondo Semestre
Anno offertaAcademic year: 2018-2019
Anno regolamentoAnno regolamento: 2018-2019
Obbligatorio
Crediti: 12
Ore di lezioneTeaching hours: 88
TipologiaType: B - Caratterizzante
Settore disciplinareAcademic discipline: SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE
INGLESE
English
Lectures, case discussions, video.
Lectures, case discussions, video.
The purpose of the course is to make the students aware that Marketing is strongly linked to the people’s culture
Capacity to apply Knowledge and Understanding.
Because cultures around the world are many and different a marketing manager must be able to recognize, to study and to understand foreign cultures, in order to adapt his/her marketing approach.
Transversal Skills.
evaluate the differences in foreign cultures and being able to adapt the communication style and the content in order to be effective.
Knowledge and Understanding.
The purpose of the course is to make the students aware that Marketing is strongly linked to the people’s culture
Capacity to apply Knowledge and Understanding.
Because cultures around the world are many and different a marketing manager must be able to recognize, to study and to understand foreign cultures, in order to adapt his/her marketing approach.
Transversal Skills.
evaluate the differences in foreign cultures and being able to adapt the communication style and the content in order to be effective.
1° Didactic unit
The role of marketing in present global competition.
Tangible and immaterial elements of the marketing offer.
Hofstede’s model and its culture classification dimensions.
Branding strategies and communication styles.
2° Didactic unit
The course wili cover many of the fundamental topics that leaders need to understand including leadership, motivation, confi Jet, negotiation, organizational culture, stress management, managing diversity, organizational change and much more. You will learn relevant theoretical and factual information and you will participate innumerous active learning activities. Criticai thinking is emphasized through hands-on activities, exercises discussions and cases that will help you to build familiarity with key concepts. I know you will find this course to be challenging and I hope you will grow as you study and learn about human behavior in organizations.
1° Didactic unit
The role of marketing in present global competition.
Tangible and immaterial elements of the marketing offer.
Hofstede’s model and its culture classification dimensions.
Branding strategies and communication styles.
2° Didactic unit
The course wili cover many of the fundamental topics that leaders need to understand including leadership, motivation, confi Jet, negotiation, organizational culture, stress management, managing diversity, organizational change and much more. You will learn relevant theoretical and factual information and you will participate innumerous active learning activities. Criticai thinking is emphasized through hands-on activities, exercises discussions and cases that will help you to build familiarity with key concepts. I know you will find this course to be challenging and I hope you will grow as you study and learn about human behavior in organizations.
case discussion, video project , final written test.
Learning Evaluation Criteria.
Objective and subjective criteria
Learning Measurement Criteria.
Positive grades: from 18 to 30. Cum laude can be bestowed to outstanding performance
The final grade of International Business and Communication will be an average of the two modules.
Final Mark Allocation Criteria.
Correctness of 30 questions final test, coherence in 9 case discussion, creativity and versatility in Video project.
Learning Evaluation Methods.
case discussion, video project , final written test.
Learning Evaluation Criteria.
Objective and subjective criteria
Learning Measurement Criteria.
Positive grades: from 18 to 30. Cum laude can be bestowed to outstanding performance
The final grade of International Business and Communication will be an average of the two modules.
Final Mark Allocation Criteria.
Correctness of 30 questions final test, coherence in 9 case discussion, creativity and versatility in Video project.
Mandatory textbook: Global Marketing and Advertising
Understanding Cultural Paradoxes Third Edition
Marieke de Mooij
SAGE Publications, Inc July 2009
Paperback 344 pages ISBN: 9781412970419
Mandatory textbook: Global Marketing and Advertising
Understanding Cultural Paradoxes Third Edition
Marieke de Mooij
SAGE Publications, Inc July 2009
Paperback 344 pages ISBN: 9781412970419
Le informazioni contenute nella presente scheda assumono carattere definitivo solo a partire dall'A.A. di effettiva erogazione dell'insegnamento. Academic year 2018-2019
Università Politecnica delle Marche
P.zza Roma 22, 60121 Ancona
Tel (+39) 071.220.1, Fax (+39) 071.220.2324
P.I. 00382520427