Guida degli insegnamenti

Syllabus

Partially translatedTradotto parzialmente
[66017] - LAB OF INTERNATIONAL MARKETS ANALYSISLAB OF INTERNATIONAL MARKETS ANALYSIS
CHRISTIAN GILLES VAN WIJK
Lingua di erogazione: INGLESELessons taught in: ENGLISH
Laurea Magistrale - [EM07] INTERNATIONAL ECONOMICS AND COMMERCE (Curriculum: INTERNATIONAL ECONOMICS AND BUSINESS) Master Degree (2 years) - [EM07] INTERNATIONAL ECONOMICS AND COMMERCE (Curriculum: INTERNATIONAL ECONOMICS AND BUSINESS)
Anno di corsoDegree programme year : 1 - Secondo Semestre
Anno offertaAcademic year: 2018-2019
Anno regolamentoAnno regolamento: 2017-2018
Opzionale
Crediti: 6
Ore di lezioneTeaching hours: 44
TipologiaType: F - Altro
Settore disciplinareAcademic discipline: NN - Indefinito/Interdisciplinare

LINGUA INSEGNAMENTO LANGUAGE

INGLESE

English


PREREQUISITI PREREQUISITES

To have best advantage of this course, some field experience, whatever the industry, is recommended. Many of the issues dealt with acquire more relevance after a working experience.

To have best advantage of this course, some field experience, whatever the industry, is recommended. Many of the issues dealt with acquire more relevance after a working experience.


MODALITÀ DI SVOLGIMENTO DEL CORSO DEVELOPMENT OF THE COURSE

The class is organized according to a pattern where theory alternates with case discussions

The class is organized according to a pattern where theory alternates with case discussions


RISULTATI DI APPRENDIMENTO ATTESI LEARNING OUTCOMES
Knowledge and Understanding.

The course alternates theory and practice: lectures are made available online after the lecture itself


Capacity to apply Knowledge and Understanding.

Case discussion requires students to identify and submit the key issue before discussion


Transversal Skills.

Intensive time management simulation
Decision making is presented by using a simulation game based on the Cuban Missile Crisis


Knowledge and Understanding.

The course alternates theory and practice: lectures are made available online after the lecture itself


Capacity to apply Knowledge and Understanding.

Case discussion requires students to identify and submit the key issue before discussion


Transversal Skills.

Intensive time management simulation
Decision making is presented by using a simulation game based on the Cuban Missile Crisis



PROGRAMMA PROGRAM

Two approaches to International markets are discussed: managerial and entrepreneurial. The managerial approach entails careful market analysis and the elaboration of strategy on the basis of available resources, strengths and weaknesses. The entrepreneurial approach begins with a vision of new developments, and seeks successively to garner resources, competences and financing for the development envisioned. The managerial/entrepreneurial approaches are very close to the blue ocean/red ocean strategies in their rationale. This part of the analysis leads to a discussion of decision making and risk. The progression of the course is organized as follows:
Introduction - The notion of Strategy
Business Structure and Leadership
Structure and Implementation
Strategy tools
Business Models
Analyzing the competitive environment
Entrepreneurial strategy
Core Competence
Decision Making
Industry Evolution and Strategic Change

Two approaches to International markets are discussed: managerial and entrepreneurial. The managerial approach entails careful market analysis and the elaboration of strategy on the basis of available resources, strengths and weaknesses. The entrepreneurial approach begins with a vision of new developments, and seeks successively to garner resources, competences and financing for the development envisioned. The managerial/entrepreneurial approaches are very close to the blue ocean/red ocean strategies in their rationale. This part of the analysis leads to a discussion of decision making and risk. The progression of the course is organized as follows:
Introduction - The notion of Strategy
Business Structure and Leadership
Structure and Implementation
Strategy tools
Business Models
Analyzing the competitive environment
Entrepreneurial strategy
Core Competence
Decision Making
Industry Evolution and Strategic Change


MODALITÀ DI SVOLGIMENTO DELL'ESAME DEVELOPMENT OF THE EXAMINATION
Learning Evaluation Methods.

Written final/case discussion


Learning Evaluation Criteria.

Evaluation is further based on class participation, and in particular on case discussion, and key issue submissions.


Learning Measurement Criteria.

Positive grades from 18 to 30. Cum laude can be bestowed to outstanding performance


Final Mark Allocation Criteria.

Weighted average of the tests


Learning Evaluation Methods.

Written final/case discussion


Learning Evaluation Criteria.

Evaluation is further based on class participation, and in particular on case discussion, and key issue submissions.


Learning Measurement Criteria.

Positive grades from 18 to 30. Cum laude can be bestowed to outstanding performance


Final Mark Allocation Criteria.

Weighted average of the tests



TESTI CONSIGLIATI RECOMMENDED READING

Johnson G. and K. Scholes 2005 Exploring Corporate Strategy, 7thedÌtion, London,Prentice Hall
Grant, Robert M. 2008 Contemporary Strategy Analysis - Text and cases edition, 7th edition, Wiley.

Johnson G. and K. Scholes 2005 Exploring Corporate Strategy, 7thedÌtion, London,Prentice Hall
Grant, Robert M. 2008 Contemporary Strategy Analysis - Text and cases edition, 7th edition, Wiley.


Scheda insegnamento erogato nell’A.A. 2018-2019
Le informazioni contenute nella presente scheda assumono carattere definitivo solo a partire dall'A.A. di effettiva erogazione dell'insegnamento.
Academic year 2018-2019

 


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