English

To have best advantage of this course, some field experience, whatever the industry, is recommended. Many of the issues dealt with acquire more relevance after a working experience.

The class is organized according to a pattern where theory alternates with case discussions.

The course alternates theory and practice: lectures are made available online after the lecture itself.

Case discussion requires students to identify and submit the key issue before discussion.

Intensive time management simulation
Decision making is presented by using a simulation game based on the Cuban Missile Crisis.

Two approaches to International markets are discussed: managerial and entrepreneurial. The managerial approach entails careful market analysis and the elaboration of strategy on the basis of available resources, strengths and weaknesses. The entrepreneurial approach begins with a vision of new developments, and seeks successively to garner resources, competences and financing for the development envisioned. The managerial/entrepreneurial approaches are very close to the blue ocean/red ocean strategies in their rationale. This part of the analysis leads to a discussion of decision making and risk. The progression of the course is organized as follows:
Introduction - The notion of Strategy
Business Structure and Leadership
Structure and Implementation
Strategy tools
Business Models
Analyzing the competitive environment
Entrepreneurial strategy
Core Competence
Decision Making
Industry Evolution and Strategic Change.

Written final/case discussion.

Evaluation is further based on class participation, and in particular on case discussion, and key issue submissions.

Positive grades from 18 to 30. Cum laude can be bestowed to outstanding performance.

Weighted average of the tests.

Johnson G. and K. Scholes 2005 Exploring Corporate Strategy, 7thedÌtion, London,Prentice Hall
Grant, Robert M. 2008 Contemporary Strategy Analysis - Text and cases edition, 7th edition, Wiley.