Inglese

The course will be taught both theoretically and in practice.

Acquire analysis skills regarding the organization of activities along the supply chain
Being able to analyze strategic business choices according to industry dynamics.

Knowing how to draw up the business plan

Practical applications, comparisons and discussions, which will take place during the course, will allow students to improve their autonomy, and their skills in terms of communication, learning and critical approach. In addition, the course will provide them with the ability to work in groups.

1. Content.
The first module concerns the drafting of the business model canvas
The second module concerns the drafting of the business plan (summery, market analysis, strategic marketing plan, forecast financial economic plan)
2. Tutorials
Writing the business plan

The exam consists of an oral test

During the exam, students will need to demonstrate that they have a solid understanding of the main issues relating to business planning and investment assessment. They will also have to demonstrate that they understand how to use the main tools acquired during the course.

The vote will be cast in thirty-one. The student will pass the exam if he gets at least 18. The highest ratings will be awarded cum laude (30 cum laude).

Students will answer 2/3 oral questions and each question will be given a grade of no more than 10. Students who demonstrate a critical, analytical, thorough and comprehensive understanding of the theoretical and practical content of the course will get the praise. With regard to communication skills, the final examination will also assess, in addition to the contents of the responses, the ability to appropriately use the terms of scientific language and to expose
effectively the topics studied.

Alessandra Micozzi - The Entrepreneurial Dynamics in Italy, Palgrave Macmillan